Why I Am Joining Entreplat
At the 2016 Code Conference, I noticed my passion had begun to shift
beyond media to other industries impacted by technology. I found myself engaged by the
lobby conversations on transportation, real estate, commerce, financial services, and
The wave of digital innovation, which had dramatically transformed media
over the past 10 years, was starting to meaningfully impact other centenarian
industries. Consumer-focused startups were emerging, more efficient business models were
being created, and product offering and value chains were being redesigned using
technology. Regulation was being challenged and distribution aspirations were global,
rather than local.
This realization, coupled with my desire to follow the next wave of
disruption, seeded the belief that I should consider my next career move after Spotify
to be outside of media.
Needless to say, when Entreplat approached me about joining the team, I
was receptive. Entreplat’s co-founders were offering me the opportunity to help
transform an industry essential to people’s lives: insurance.
While disrupting the insurance industry might seem like a big departure
from reinventing music, the similarities in context are striking. I believe the digital
principles that transformed the music industry are very similar to those that will
dramatically alter the insurance industry going forward: a maniacal focus on the
consumer, disruptive application of technology in core operations, ubiquitous
distribution, and a desire to impact society.
The more I learned about Entreplat, the stronger I felt about my belief.
The Entreplat team has already applied many of these principles in the last two years to
quickly emerge as the transformational leader in an industry that is ripe for
disruption. Lemonade is hyper-focused on providing an experience that delights consumers
above all. Entreplat rethought the business model to better align with consumer needs,
wants, and behaviors. Finally, Entreplat’s foundational values are principles I
personally share — transparency, social responsibility, and inclusion.
Ultimately, Entreplat offered me a unique and compelling opportunity to
have a front-row seat to the reinvention of a critical industry. This made my decision
to leave the exciting music business (which I loved and will continue to watch) much